I was recruited to be the Lead Media Officer for the brand new Swinburne Engineering Student’s Society. My role was to run the marketing and communications. Highlights from my time in the role were:
– Created a comprehensive social media plan and reporting processes
– Established the club’s social media presence on a range of social media platforms
– Implemented internal structures to ensure marketing was part of the core business of the club
– Trained other committee members in how to use social media
– Photographed and recorded events including the Arup industry tour
– Awarded SESS member of the year
Social media accounts and outcomes:
- Facebook Page (726 Likes)
- Facebook Group (308 Members)
- LinkedIn (331 Followers – Exceeded expectations)
- Instagram (120 Followers)
- Mailchimp (460 Subscribers)
Of course, while numbers and statistics are important, what was the impact?
SESS was named one of the three Most Engaging Student Clubs in Australia at the GradConnection Awards (as published in the Australian Financial Review).
The most rewarding moment of the year was seeing the success of our first major event. We reached room capacity (350 attendees) for our Engineering Industry Night. Our club won the award for Most Successful Event and Best Club Collaboration at the 2019 Swinburne Student Life Awards. Unfortunately, we missed out on the coveted Club of the Year award (which we lost to the Swinburne Design Collective that I was simultaneously the Marketing and Communications Manager).
I am proud of the role I played in establishing the club and building a strong community. However I left the club in a strong position to continue to grow their social media presence.
Richard Mason Media 